Step 1: Upgrade your web presence & business attractiveness.
This checklist is for current issuers with a live offering (actively raising) via Reg CF, Reg A+, or Reg D 506(c) exemption on a funding portal, through a broker dealer, or direct through an attorney. Not legal or financial advice, just a starting point to help you out.
December 7th, 2023 by Russ Urban
✅ Out of the Gate: Be Rested and Ready to Monitor Campaign Progress.
✅ Answer Questions on your offering page Q&A Discussion Board Promptly & Accurately.
✅ Keep Offering Page Updated.
✅ Have a Compliance List Ready (prepared by your attorney) and check all your actions against it daily throughout the entireity of the campaign.
✅ File any amendments to your Form C, Form 1-A, Form D when required.
✅ Have someone by your side throughout the live campaign.
✅ After First Investments Roll In: Track & Analyze Investments.
✅ Follow the Trail to Find Advertising & Marketing that is leading to the conversions (investors buying in).
✅ Discover the ad accounts, specific ads, messaging, materials, and mediums that are providing this ROI.
✅ Effective Paths are Discovered: Optimize and Maximize Ad Budget towards the paths that are providing ROI.
✅ Leave room for other paths... for the time being still run your other ad and marketing campaigns, just A/B Test and lower the percentage of spend. Then, phase out the paths that are still not providing ROI.
✅ If It's Not Broken, Don't Fix It: But be ready - have V2 and V3 versions of materials, graphics, infographics, social media content, messaging, and pages in the process of being built.
✅ Always Maintain Momentum: Have new ad accounts, mediums, and ads ready to be switched on as needed to keep campaign momentum going if something does stop working.
✅ If It's Not Working - Struggling? Rely on outside sources to inject new ideas in. It's easy to go in circles without outside help.
✅ Reach out to Russ Urban to figure out what is wrong.
✅ Or get full step #3 services.
✅ Try Marketing Services from the CrowdTide Marketplace.
Russ Urban is a first mover & influencer in the equity crowdfunding industry.
Russ Urban believes RussUrban.com's Step 1 through Step 3, CrowdTide.com Marketplace, and TombstoneAds.com services should be a part of every Issuer's ad and consulting budget.
Russ Urban creates solutions for Issuers, Startups/Established Businesses, Influencers/Marketers, and Investors.
CrowdTide.com, Inc. is an aggregator & marketer of equity crowdfunding offerings. The CrowdTide.com Marketplace offers individual and packaged marketing services.
TombstoneAds.com is a financial advertising network for equity crowdfunding offerings. Low-priced like the CrowdTide Marketplace.
SpecStocks and SpecCoins are live streams for stock & crypto investors.
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